A Holiday Fundraiser benefitting Jamaica’s Victoria Jubilee Hospital
NOVEMBER 26, 2012 – Today Cedella Marley, daughter of reggae legends Bob and Rita Marley, announced the launch of CHO! 4 CHARITY, a holiday fundraising campaign aimed at raising money for the maternity ward at Victoria Jubilee Hospital in Kingston, Jamaica. Funds will be raised through the sales of Cedella Marley’s newest fashion line CHO! through bobmarley.com Cho is Cedella’s famed affirmation that represents LOVE.
“Victoria Jubilee is very dear to my heart as myself and my siblings were born there. said Cedella. “On a recent visit to Kingston, I was overcome with emotion when I saw the need for essential materials in the ward. At that moment I knew we had to do something and wanted to get the community who care so much about Jamaica involved.”
Established in 1887 in honor of Queen Victoria, the Victoria Jubilee Hospital sees more than 70,000 women and delivers 9,000 babies each year. The hospital, located in the heart of Kingston, is one of the largest maternal medical facilities in the Caribbean. But with only 250 beds, Jubilee does not have enough beds to care for all of the mothers and newborn infants in need. Cedella Marley in partnership with 1Love hope to help restore vitality to the hospital and protect the lives of our most vulnerable by purchasing 15 much needed baby cots, by simply fundraising $5,430.
This first goal is apart of a 2013 CHO! 4 CHARITY campaign that was established to raise $50,000 for Victoria Jubilee hospital. Through this program both Cedella and 1Love aim to raise not just money but also awareness for mothers and community development in Jamaica and around the globe.
CHO! is Cedella Marley’s latest fashion line inspired by her Rude Girl way to express affirmation of LOVE or that something or someone is cool. CHO! is designed for the Girl or Guy who is rebellious and fierce. They set trends and don’t worry about what everyone else is doing. So when you are feeling irie make sure shout…CHO!.
For more information please contact: Lindsey Shook Lindsey@sastudiosglobal.com
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